Understanding & applying keyword outputs from Google Adwords tool?

Hello,





I entered the URL of a web page from some one else鈥檚 website into the Google Adwords tool. However, I do not understand the output.





Firstly, from where do the grouped keywords originate? In some cases, the keywords did not even appear exactly that way on the page. (Example 鈥榞ateS (7)鈥?appears but the source page鈥檚 only has 鈥榞ate鈥?within the title, keyword and body tags). Is 'gates' more popular for searchers than gate???





More importantly, how do I use the groups? For example, do I apply all those keywords with good results for other columns (advertiser compeitiion, local search volume %26amp; global monthly search volume) if I wanted my site to appear in the numbers 1 to 3 spots? Within which tags (title, meta keyword, meta description or body tags should I place these keywords?





Thanks!|||Universal Citizen,








=== "Where do the grouped keywords originate from?" ===





They come from the bank of keyword combinations searched for by people on Google. They are mapped with advertising intelligence coming from Google AdWords.








=== "How do I use the keyword groups?" ===





First part is keyword combinations that Google relates directly to the content (page or keyword list) submitted. So a reported keyword may not appear on the list or page to the extent that Google sees a direct relationship between the two (e.g., singular/plural, synonyms, acronyms).





Second part is a list of keywords Google suggested thatn widen a little bit (sometines too much) the scope of related topics.








=== "Within which tags should I place these keywords?" ===





The one you mentioned, plus, among others:





- URL (i.e., file name, directory, domain, subdomain)


- title


- meta description (for search result snippet)


- meta keywords (less important nowadays, useless for Google)


- headings (h1, h2, etc.)


- bold/italic


- alt of images


- title of anchors


- text of anchors


- all over the body (of course)





Note: using the submission of URL to generate KWs is valuable to see how Google understand your page, i.e., would qualify your page for a good rank within search results. To get ideas on KW's to write about, better iterate thru the tool by submitting KW you deem interesting to write about.








Pascal