Help with Google Keyword Tool?

For the first time, I'm designing a website that's going global. I just can't figure out the difference between "Global" and "Local" on the Google Keyword Tool.





1) Is "Global a number that represents world wide? 2) Is "Local" just for USA?





I've gotten a few results where the Local is larger than the Global so it sent me spinning.





Also, 3) Does "Local" take in Canada, UK and Austrailia as English countries or is "Local" just for the USA?


ANY ADVICE YOU CAN GIVE WILL HELP ALLOT!! Pennie77|||As Paul said, Local is specific to your IP address at the time of using Google's Keyword tool. What you should really be concerned with are exact matches (with quotes around the keyword) and broad matches. Unless you are turned away visitors that aren't in your local area, you'll be targeting everyone.





I've found Google's Keyword Tool to not be that informative. I've been using Market Samurai (http://bit.ly/dq3MpK) for about a year and found it to be extremely beneficial for keyword research and niche targeting. It gives you so much more information about the keywords and you'll be surprised at how much easier it is to use than the Google Keyword Tool.|||Local is where you are and Global is everywhere else. The reason you may get more local searches is because your keyword may only be relevant to where you are, so if you were in the UK and you did a search for " London Pubs" you would surely get more Local results than Global. You should have a look at a piece of software called Market Samurai. This is a more in depth piece of keyword research software. There is a free demo but the keyword research is always free. The instructional videos that you get with it are a brilliant and will go a long way to explaining how keyword research is done. Good luck